CHUMS

An outdoor leisure brand that was launched in the US but flourished in Japan

CHUMS

CHUMS was founded in the United States in 1983 and quickly became popular after entering the Japanese market in 1995. Outdoor leisure clothing and fashion equipment brand Different from traditional outdoor products, CHUMS breaks the stereotype of gray and black tones. Colorful design Bring it into clothing, backpacks and accessories to show youth, vitality and fashion.

Brand Icon Red-footed Booby Bird It symbolizes "friendliness, partnership, and happiness" and conveys Nature conservation and environmental respect This cute and rare bird has become the spiritual symbol of CHUMS and is loved by outdoor enthusiasts and young people.

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